The WTA changes its logo, its appearance and... something else?

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The WTA unveils a new 'look' starting today, swapping its characteristic purple logo for a new visible face that embraces the color green. This logo change signifies much more than a mere variation in its appearance but a whole commitment to renewal and a new phase in the women's circuit. The WTA website announced, "a new and bold brand identity for a new era, designed by players, fans, and partners from around the world to elevate the impact of the WTA as a leader in sports and entertainment."

The first step has been the redesign of the logo, but also to drive an entirely new mission called 'Rally the World' or in Spanish, 'Mobilize the World'. This new motto clearly conveys what the women's circuit aims to achieve above all: engaging fans. In addition to " forging new heroes, inspiring generations, and leaving a legacy through the power of tennis", as stated on their website. This new brand identity will primarily aim to boost the growth of women's tennis that it so greatly needed.

Compared to the ATP, the women's circuit had not been fully exploited, so there is a significant margin for media growth. Thus, the launch campaign featured the participation of the world's best players through various videos highlighting great slogans that encompass not only sporting achievements but also personal and female empowerment. For instance, Paula Badosa spoke about turning pain into power or how Iga Swiatek pushes herself to the limit. Elena Rybakina, Qinqen Zheng, Ons Jabeur, and Naomi Osaka also shared their personal stories that add a human value to this new journey embarked upon by the WTA.

Powered up & ready to rally ✨ #WTARallyTheWorld pic.twitter.com/aJ220yDGL9

— wta (@WTA) February 27, 2025

WTA's CEO, Portia Archer, spoke about this new phase starting today: “WTA has the widest global reach in women's sports. The competitive landscape of sports and entertainment, along with the increasing momentum in women's sports, creates the perfect moment for us to stand firm and take our leadership position alongside our amazing athletes and tournaments. This new and bold brand provides a distinctive and powerful voice to tell our stories and showcase WTA as the global brand for sports and entertainment where women's tennis shines. We invite our fans worldwide to join us as we unite the world and break even more barriers in the coming years”.

Thus, this commitment of the women's circuit to the future will unfold during the upcoming events. A transformation that promises many surprises, for certain: "This is not just a tennis court. This is our stage to unite the world".

This news is an automatic translation. You can read the original news, La WTA cambia de logo, de aspecto y.... ¿algo más?